Oops!!! I have made a mistake… Yeee, I am finished….
I have made a lot of mistakes in my life but I have lived to learn from them rather than brood over it or let them pull me back. Mistakes a stepping stones to learning. Whenever we make them we come out wiser and smarter. Don’t be afraid to make them, it is an experience to help you excel in your life endeavor, career or business. When you think you have committed a blunder, dont be weary about another try, don’t even think of getting tired of giving it another shot. Move on, it is just a chapter in the past. Don’t close the whole book just turn the page. Surprisingly, most mistakes turn out to be rewarding or blessing in disguise….
To help you learn how rewarding mistakes can be, Marsha Friedman has this article written essentially for all of us. Credit: http://emsincorporated.com. Please learn one or two things from her testimony….
Recently, a colleague asked me, “What was the most rewarding mistake you ever made in business?”
It’s a great question, and I quickly had an answer for him because it was an incredibly painful mistake. However, it proved to be an invaluable lesson that has served me well in the years since. I’m sharing so perhaps you can learn it the easy way.
The lesson: Don’t ever stop marketing because you think you’ve reached the point where you don’t need to. And, secondarily, believe the old adage that warns, “Don’t put all your eggs into one basket.”
There’s a story, of course!
Years ago, EMSI PR connected with a large publishing house that served many prestigious authors. The first few of its authors we accepted as clients had such successful campaigns, we quickly became the publicity firm of record for this publisher. I thought we’d tapped the mother load! The publisher kept a steady stream of clients flowing to us, and eventually, they became about 80 percent of our business.
We were so focused on delivering for these authors that we became much less focused on getting our company name out to prospective new clients. We slowly stopped marketing. Our newsletters ground to a halt. We didn’t waste time networking. We quit our efforts to get the same publicity for EMSI PR that we get for clients. Why bother? We didn’t need new clients!
We had a whole basket full of beautiful perfect eggs and we were happily skipping along with it.
And then … it broke.
The publisher ran into some serious problems with its investors and the business came crashing down. And guess who almost went with it?
Our eggs were cooked.
Faced with only a few clients and no prospects, we got busy fast and cranked up the marketing department (me!) again. It took awhile to regain the momentum we’d lost but, thankfully, we had a side business that could help pay the bills in the interim. Slowly but surely (this was before the age of social media, which really speeds things up), we built up a new list of prospects and clients – only this time from a diverse array of sources!
It was a terrible but powerful experience that demonstrated very clearly: No matter how great things seem to be going, you never stop marketing. It needs to be a constant hum because if that hum stops, you know there will be a big problem ahead.
I stopped marketing because I thought I had all the clients I needed. Over the years I’ve seen others make the same mistake but for different reasons. Here are a few:
Just as I put all my eggs in one basket by relying on one source for clients, it’s also a mistake to rely on just one marketing tool. Maximize the reach of the publicity you get in traditional media by sharing it on social media. Put a blog, or other content you can renew and refresh, on your website. Write a book. Do speaking engagements (for free, if necessary). Your audience is likely not all huddled together in one corner of the world. To reach them, use a variety of marketing tools.
Whatever it is you’re promoting – your business, your product, your book, yourself – keep the momentum going. If you want people to know you’re out there, you have to stay out there.
And keep your sunny side up!