S.M.EBrandigest

Inspire*Branding*Entrepreneurship

What are your customers saying about you?


“A BRAND IS NO LONGER WHAT WE TELL THE CONSUMER IT IS. IT IS WHAT CONSUMERS TELL EACH OTHER IT IS”    ——-  Scott Cook

It is not uncommon to hear brands tell its target audience and customers about how good they are. Some attach wonderful catch phrases like “No.1 premium beer”, Nigeria No.1 Job site, “Fastest internet network”, “Trusted” just to sway potential customers. We no more live in the time brands use enticing words to glue us permanently to them. Today my friend bought Etisalat’s easy blaze internet speed modem. Now he swore not to encourage anyone to repeat his own mistake. This means even the product’s creative advert that highlights how its internet runs with the speed of light would not sway him any more.

Forget lofty and ambitious taglines, and move straight in meeting consumers’ expectations and satisfy them. Their testimony about you shapes your value and defines you as a brand or commodity.

Keep Branding. Keep Attracting!!!!!

Compliments

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3 comments on “What are your customers saying about you?

  1. Taoreed Akanni
    January 13, 2013

    Please i am delighted to see ur messages, trademarks or branding can fetch one professional fees if well patronage.

  2. Nnadozie Egeonu
    January 17, 2013

    Well said Taoreed… Guess we are connected on LinkedIn

  3. ebere
    August 24, 2013

    So true. Take etisalat for instance, their internet connection might be better than the other telecom networks, but their customer care service is a no go area. Its like it was created for fancy. It always impossible to connect to them, when you can’t do so for 3-days straight up, you are left with no one bit yourself to complain about their
    poor service and figure out a solution.

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This entry was posted on January 8, 2013 by in branding, branding tips and tagged , , , , .
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