The most challenging part of running a branding consultancy for Small Sized business or start-ups is the rapidity entrepreneurs reject the whole idea of engaging a consultant to help them in building a competitive brand. Many see it as a waste of their time, a stupid move that will see them pay a random guy for a job they don’t need or one they could even do by themselves. The truth is that many don’t know the impact of branding, brand positioning and visibility in their small business. They don’t even know why they need it.
I meet a lot of young entrepreneurs who see branding as a business decision reserved exclusively for the big corporations, thus they have failed to understand that those big organizations were once small businesses built by properly young people. Now they are big and enjoy huge market share because they ventured into branding, no doubt paid brand consultants or hired them at some point. The truth is that you can’t do it all, you can’t have the all round knowledge. Most importantly being an entrepreneur requires round the clock work which naturally have ruled you out to perform all functions and to do it best without getting distracted or clouded by sentiments or ignorance.
The market has since evolved into a fierce battle arena with too many products and specialized services like yours for today’s sensitive market to choose from. Branding has remained the key to stand you out from your competitors and help you shake hands with the emotions of your target audience. I advise you to brand NOW.
Branding Activities can be broken down into three main categories….( summarizing from The Distility Model
This summary of some of the many things a brand consultant can do for you. Again, you need a brand consultant because of the fo9llowing…….
Because you are doing the wrong things and do not understand too well your customers’ dynamics. You need someone to tell you the truth you have not heard about the business model you operate.Engaging a consultant to help you in building a brand is very important. It’s either you brand properly or you leave your niche market price you less your worth. Branding doesn’t have to be expensive, it is just doing the extra things and paying attention to small details, and no responsible consultant will demand a fee that is too much for you to pay, because he knows you’re an Small sized business owner who needs more capital for expansion.
Letting a consultant help you in branding not only SAVES you TIME but MONEY. Just focus on your job and leave the rest for those with specialized knowledge. It pays a great deal.ACT WISELY!!!!