S.M.EBrandigest

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How Best To Kill Your Brand


Consulting for small and medium sized businesses is such an awesome experience, quite touching too when you find a lot of young and promising entrepreneurs build businesses, set out to make it a brand of sort and overnight kill it with sheer ignorance of some technicalities or avoidable mistakes. Here I have highlighted how you can kill your brand without knowing it.

  • Thinking that your product is your brand: A brand is way beyond just a product.
  • Putting what you want ahead of what the customer wants.
  • Failing to deliver on your promise. Deliver on every marketing word you tell. Trust is a stimulant for loyalty.
  • Allowing customers to always be ahead of you: Don’t wait for them to ask of a related service or product. Have all of them in your checklist. If you don’t have it, say you can always arrange for that.
  •  Not rendering any extended value to the customer or target market. Customer will always want to know what is in for him; what extra benefits can he derive from patronizing you; why should he go for you instead of others”.
  • Not being dynamic: Being a step back of recent trends is dangerous. Always be in the future before your target market.
  • Not empowering your team or treating them poorly. Yes!!! in return they will care less about the brand.
  • Doing the ‘ME TOO’ thing: Stand out so your market can identify you.
  • Thinking that branding will help you make up for bad quality service and product:     Good Content + Branding = Great Brand.

  • Treating customers as if they are ATMs or some sort of burden and disturbances: Understand that customers are human beings and try to connect with them on a personal level. They’re the reason why you are still in the market, you are not doing them a favor.
  • Customers not experiencing you: Brands are built and destroyed through experience, one customer at a time.
  • Always giving EXCUSES why things go wrong.
  • Delay in delivery time: Never you keep a customer waiting.
  • Waiting to do marketing until you are ready to launch. Great brands commence branding long before they open their doors for customers.

A brand is a claim of distinction, supported by the evidence of performance

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8 comments on “How Best To Kill Your Brand

  1. Michael Okon
    September 7, 2012

    I totally agree with you on this subject. One thing I must also add is the fact that “”The customer is always right” Never argue or show sign of disgust towards a customer..

  2. Nnadozie Egeonu
    September 8, 2012

    In business the customer is always the boss, you just have to deliver no matter what or you get fired. Thanks Okon for the addition and for sharing it here.

  3. Geraldine
    September 10, 2012

    Everyone would agree on that. Branding consultants advice that together with great branding and marketing, customer experience is also key to succeed on your goals.

    • Nnadozie Egeonu
      September 10, 2012

      Hi Geraldine, thanks for shading more light on the topic. Love your work, keep it up

  4. buy cosmetics
    September 12, 2012

    Today, I went to the beachfront with my kids. I found a sea shell and gave it to
    my 4 year old daughter and said “You can hear the ocean if you put this to your ear.”
    She put the shell to her ear and screamed. There
    was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is totally off topic but I had to tell someone!

    • Nnadozie Egeonu
      September 13, 2012

      Thanks for sharing. I thank God your lovely daughter wasn’t hurt. I know this your notification might have made someone out there more aware and careful.

  5. undercoverworker
    December 13, 2012

    I couldn’t agree more with the 7th point you made. I work a minimum wage job and the company I work for expect us to do so much for them without getting anything back. We used to have a great team who cared about our welfare and happiness but the new wave of management are starting to teach me that the way we are treated they have no obligation to. Now the company shows no appreciation for the extra unpaid hours or the events we put our hard work into. These are the people who are the front line of your brand, if they don’t care about the company, who now cares about the customers? Now we all don’t care anymore.

  6. Nnadozie Egeonu
    December 15, 2012

    My dear undercover worker, it is my prayer that you find a great job and fufillment. thanks for sharing and comenting here. Glad that you threw more highlight on the importance of treating employees well.

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This entry was posted on September 7, 2012 by in branding tips and tagged , , .
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