QUALITY is everything in building a brand. No doubt the market looks out for a brand that meets their needs, offers alternative value. Most times what shapes their choices are cost, convenience and quality. It is not uncommon for brands in their early period in the market to put up all kind of marketing stunts to sway potential customers / clients. At the onset they present authentic and reliable products / services. And when they think they have gotten a great market share their product quality diminishes, even quantity…. Again it is not UNCOMMON. One of my favorite snags is Burger Peanut, when it first appeared in stores and shops it was sold for 20 naira, and a sachet of it was large, the peanut was nicely done, numerous and 100% crispy. Now the price is 50naira, and the sachet is half full.….. Ahhhhhhh!!! this article is for MTN….. Sorry for that twist…..
For the past few months MTN network has been a mess, making business difficult for its users. My friend Chike got a call from a potential partner from Australia. He has been pitching for a long while to have his Book proposal sail through in one of the Australian universities. He was in the Bathroom, so it was a missed call. Because of its importance, he tried to call back immediately. All through the time he tried that mobile no. he received the usual pop up message “connection error” or “network busy”. So Bad…..
Nothing can be substituted for Quality Service. It is what gets the customer clued forever to you. Even if the cost of affording your brand hikes so far the quality is still sustained and assured customers wouldn’t turn their back on it.
MTN don’t kill your brand with poor network delivery, improve or have all of us abandon you.
What Do You Think of MTN Service???